Codes and Conventions of Print Adverts

We learnt about the codes and conventions of print adverts and how different adverts can follow and deviate from them:

• They have one main images which is usually a strong and eye catching image, it should create a narrative that anchors the text.
• The Logo is found on the right hand side of the print advert and horizontally in the middle of the page.
      
• The Channel 4 logo is usually a 3D image, not a sold image.
• The Central image shluld always sum up the program it's advertising.
• The Logo should always match the colour scheme of the page.
  
• The title and box behind it should always be half way across the image and stand out, it should always be on Left hand side
  
• The print advert normally has the schedulling of the programme on it.
  
• Channel 4 adverts are normally published in a more lower class newspaper.
  
• They are always either portrait or landscape.
  
• The text on the adverts is always kept to a minimum, to avoid the reader getting bored or sometimes the adverts are on billboards where people who are driving have minimal viewing time.
  
• The positioning statement is always catchy and links to the documentary.
  
• The print advert should always show an inside to what the documentary is about.