Scheduling

Source: www.Radiotimes.com

Schedule = The pattern in which media programmes are arranged and presented to the audience.

We looked at a TV schedule of UK channels 1-5 and where asked to answer the following questions using the schedule for answers.

Question 1 - What Segments can the schedule for channels 1 -5 be broken down into?

• Morning = Breakfast shows
• Daytime = Shows such as lose women.
• Afternoon/ children = Cartoons
• Prime time = Deal or no Deal
• Past Watershed = Shameless

Question 2 - Who is the target audience for each segment?

• Morning = People getting ready for school and work
• Daytime = older generation, retired, housewives
• Afternoon = Children who are coming home from school
• Day time = People who are coming back from work
• Past Watershed = Adults and older teenagers

Question 3 - What is the most popular type of TV show?

• Childrens
• Soaps
• Game shows
• Reality TV
• Comedy
• Sit com
• Drama

Question 4 - Who is the target audience for each of the 5 channels?

• BBC1 = Adults
• BBC2 = Older adults
• ITV1 = Young adults
• Channel 4 = Teens
• Channel 5 = Mixture

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Question 6 -
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Hammocking = The strategic placement of a programme between two other programmes; positioning a new series between two established ones that appeal to the same target audience often gives the right viewers an opportunity to sample the new series.

Pre- echo = Programme placed on schedule to come before a popular programme.

Inheritence = Programme placed after a successful programme in the hopes that it will inherit  some of its audience.