Monday, 21 November 2011

Formal Proposal

Topic: Chocolate: Covered, the love of chocolate
Type: Mixed
Style: Informal
Channel and Scheduling: Channel 4, 9:00pm, Sunday
We chose channel 4 because our target audience is teens and young adults. The reason why our documentary is on at 9:00pm is that our target audience watch TV the most at Post-watershed; also a lot of our audience watch prime time television, therefore by having it show at 9, it’s the time of water-shed and the end of prime time, so we get more viewers.
Target Audience: Teens and young adults aged (16-30)
Primary Research:
  • Gillian Mckeith
  • Sheila Hobley
  • ‘The real Willy Wonka’
  • Cadbury’s factory people
  • People at Thornton’s
  • Farmer of cocoa beans
  • Customers
Secondary Research:
  • Dark Chocolate healthy? –news article
  • Charlie and the chocolate factor music
  • Video of handmade chocolate
  • Food glorious food music
  • Personal Jesus- Marilyn Manson
Narrative Structure: Open, Circular
Outline of Contents:
  • Interview with Sheila Hobley about her working in a chocolate factory
  • Interview with people at Thornton’s chocolate shop
  • Interview at Hotel Chocolat
  • Interview at Chocolate Cellar and footage of them making the chocolate
  • Archive footage of factory made chocolate
  • Voxpop – the love of chocolate
  • Voxpop – chocolate healthy?
Voxpops:
  • People about their favourite chocolate
  • Asking people do they believe chocolate is healthy
  • Ask people to define their love for chocolate
Resource requirements: Camera, Tripod and microphone recorder
Title sequence: (stop motion) chocolate come in and unwraps, bites get taken out of it and the bits left over get melted and they come back to show the word ‘chocolate: covered’

Interview with Sheila

We arranged an interview with an ex-worker from a Cadburys chocolate factory. Here are some images from the interview.







Monday, 3 October 2011

Brainstorming Content

We where asked to brainstorm ideas for the content of our documentary and include information on possible interviews and even music that can be used for the 30 minute slot that the documentary must fill.







Thursday, 22 September 2011

Questionairre results: Audio

We where asked to record audio of people answering some questions from our audience survey that will help us decide on how we will construct our final product.

Audeince survey results: Video

We where asked to record Video of people answering some questions from our audience survey that will help us decide on how we will construct our final product.

Questionnaire Results

Audience Survey
.
I created a powerpoint presentation to display the results of my audience survey in a format that makes it easier for the results to be read. These will be use to kake decisions on my final product.

Audience Survey

1: How old are you? 
    13 -18        19 - 24      25 - 30

2:  What is your gender?
     Male       Female

3:  What is your relationship status?
     Single      Married      relationship      Divorced      Civil Partnership   

4:  What is your occupation?
     Student     Chef      Unemployed      Teacher     Nurse     Shop assistant

5:  What channel do you watch most?
       BBC1
     BBC2
     ITV1
     Channel 4
     Channel 5

6: What channel do you expect to see a documentary on?
    BBC1
    BBC2
    ITV1
    Channel 4
     Channel 5

7: What time do you watch TV most?
    Morning
     Daytime
    Lunch time
    Afternoon
    Prime time
    Post-watershed

8: How often do you watch TV?
    Every day (more than once)
    Once a day
    Every other day
    Weekdays
    Couple of times a week
    Once a week

9: When would you expect to see a documentary on TV?
    Afternoon
    Prime time
    Post-watershed
    Late-night
    Weekends

10: Would you rather hear a male or female voice over?
      Male
      Female

11: How often do you eat chocolate?
      Everyday
      Most days
      Occasionally
      Never

12: What is your favourite chocolate bar?
     
13: When do you eat chocolate mainly?
      Watching TV
      Upset
      Happy
      After meals
      Special Occasions
      Other

14: What chocolate bar do you not like?

15: Do you Prefer...
      Supermarket bought chocolate
      Home made chocolate

Initial Ideas

We where asked to brainstorm our initial ideas for our documentary.


Title: Chocolate: Covered
Topic: Chocolate
Target audience: Teens and Young Adults
Channel: Channel 4
Scheduling: 7.30pm on a Wednesday

Brainstorm: Ideas for my Documentary

We were asked as a group to brainstorm any ideas that we had for a documentary, here is the list that we came up with and will use to make our final decision on what we will use to make our final product.

  1. Phones
  2. Halloween/Christmas/Easter
  3. Chocolate
  4. Personalities
  5. Beards/Moustaches
  6. Universities
  7. Healthy Eating
  8. Football
  9. Genres
  10. Posters
  11. Celebrities
  12. Piercings
  13. Tattoos
  14. Careers
  15. NHS
  16. Music
  17. Films
  18. TV
  19. Food Stereotypes
  20. Fashion
  21. Beauty
  22. Sport
  23. Charity
  24. Fast Food
  25. Friendships
  26. Holidays
  27. Technology
  28. Shoes
  29. Shopping
  30. Jumpers
  31. Brands
  32. Jeans
  33. Animal Cruelty
  34. Pets
  35. Unemployment
  36. Terrorism
  37. Slavery
  38. Coffee
  39. Tea
  40. Hair
  41. Tanning
  42. Fat
  43. Reality TV
  44. Cars
  45. Blonde
  46. Handbags
  47. Recession
  48. Learning
  49. Schools
  50. Attractions
  51. Smoking
  52. Drinking
  53. Sex
  54. Tourism
  55. Adverts
  56. Humour
  57. Cosmetics
  58. Alton Towers
  59. Cakes
  60. Theatre
  61. Teens
  62. Elderly

Wednesday, 14 September 2011

Scheduling

Source: www.Radiotimes.com

Schedule = The pattern in which media programmes are arranged and presented to the audience.

We looked at a TV schedule of UK channels 1-5 and where asked to answer the following questions using the schedule for answers.

Question 1 - What Segments can the schedule for channels 1 -5 be broken down into?
  • Morning = Breakfast shows
  • Daytime = Shows such as lose women.
  • Afternoon/ children = Cartoons
  • Prime time = Deal or no Deal
  • Past Watershed = Shameless
Question 2 - Who is the target audience for each segment?
  • Morning = People getting ready for school and work
  • Daytime = older generation, retired, housewives
  • Afternoon = Children who are coming home from school
  • Day time = People who are coming back from work
  • Past Watershed = Adults and older teenagers
Question 3 - What is the most popular type of TV show?
  • Childrens
  • Soaps
  • Game shows
  • Reality TV
  • Comedy
  • Sit com
  • Drama
Question 4 - Who is the target audience for each of the 5 channels?
  • BBC1 = Adults
  • BBC2 = Older adults
  • ITV1 = Young adults
  • Channel 4 = Teens
  • Channel 5 = Mixture
Question 5 -
Question 6 -
Question 7 -

Hammocking = The strategic placement of a programme between two other programmes; positioning a new series between two established ones that appeal to the same target audience often gives the right viewers an opportunity to sample the new series.

Pre- echo = Programme placed on schedule to come before a popular programme.

Inheritence = Programme placed after a successful programme in the hopes that it will inherit  some of its audience.

Tuesday, 12 July 2011

Codes and conventions of interviews

After creating a table to show similarities between three different documentaries I studied, I was able to see the codes and conventions of documentaries a lot easier.
  • Conventional documentaries use the same camera work in their interviews and almost always use close ups and medium close ups aswell as placing the interviewee to the left or right of the screen. The interviewee always answers the questions to the interviewer and looks past the camera, the questions are cut out of the shots and the answers are put in a format so that they repeat the question in the answer.






  • Conventional documentaries use graphics such as chromakey and green screen to create a back drop that links in with the interviewee or the documentary itself. Also names and ocupations are displayed below and to the left of the interviewee and the font is usually white sans serif. The screen shot below shows the name displayed however this doesn't follow convention as the font is specialised to fit in with the simpsons theme.
  
  • High key lighting is nearly always used in interviews to ensure that the interviewee can clearly be seen, this can be seen in the screen shot above. However, sometimes low key lighting is used if it fits with the theme and this can be seen in the interview in the screen shot below of the interview from the documentary about Jaws.

Codes and Conventions of Documentaries

Documentary Analysis 1: "When Rock Goes Acoustic"

That thing... Lara Croft

Marketing of Meatloaf

Monday, 11 July 2011

Sunday, 10 July 2011

Documentaries

Theories and concepts of Documentaries
John Grierson came up with the term Documentary in 1926. The purpose of a Documentary is to document something that has happened. A Documentary shows actual footage or reconstruction. It uses a narrators voice over to anchor the meaning or rely on the participants themselves with occasional interjection by the narrator. Documentaries are not just about facts, instead facts can be used to create socially critical arguments inviting the audience to draw their own conclusions.

Features of Documentaries
There are 5 central elements of a Documentary. According to John Corner from the university of Liverpool these are : Observation, Interview, Dramatisation, Mise en scene and exposition.

Observation
Otherwise known as the “fly on the wall” this is used in most documentaries and the programme makers pretend the camera is unseen or ignored by the people taking part, this places the audience in the role of an eyewitness. this works as witness evidence for the documentary producers argument. There are various techniques for example, indirect address to the audience i.e speech overheard. Relatively long takes demonstrating nothing has been cut of edited out. Observational documentaries are just as biased and subjective as any other form of documentaries as the director can make editing choices.

Interview
Television documentaries rely on interviews which can be used to make a contrast to make observation sequences . The interviewer is either seen or unseen. The speaker is questioned and addresses the interviewer and not the audience. Sometimes pictures are dubbed over in support of what the speak has said. Interviews are structured in two ways. inter cut fragments of observation and other material or allow the interview to run interrupted.

Dramatisation
All documentaries use a sense of drama through the observation element. The audience is an eye witness to the event. Some documentaries use dramatisation to portray people and events that the film maker can not get access to in real life these fictional sequences are fact.

Mise-en-scene
Simply refers to things put into the shot. Documentary makers carefully compose the shots so they contain the images the audience want to you and are used to advance the argument of exposition.

Exposition
exposition is simply the line of argument in a document it can be made up of description combined with commentary. The exposition is what the documentary is "saying". The exposition can either be plain and direct or indirect and hidden but always exists. The narrator leaves the audience to make their own decisions by showing them sequences.

These highly observational documentaries contain strong evidence but have a weak exposition.

Types of documentaries
There are at least 6 types which include: fully narrated, fly on the wall, mixed, self reflexive, docu-drama and docu-soaps

Fully Narrated
Direct address documentaries use off the screen voice over to convey the exposition. The voice over is used to make sense of the visuals and dominates there meaning, for example a Nature documentary narrators such as David Attenborough. This makes the narrator seem authoritative about the topic. Critics have dubbed this style as "the voice of god".

Fly on the wall
This type of documentary relays almost totally on observation, no commentary or cameras left to focus, no interference and viewers come to their own conclusions.

Mixed
This uses a combination of interview and observation and narration to advance the argument. In contrast to the voice of god style narration is often in the frame.

Self reflexive
When the subjects of a documentary acknowledges the presence of camera. Often speak directly to the film maker. This type of documentary makes a point of drawing attention of the film makers role in constructing a view of reality.

Docu-drama
This is a re-enactment of events as they're supposed to have happened in this style the elements of the argument and exposition are combined with fictional narrative for example J.F.K documentary. Critics claim that docu-drama's claim to represent the truth but can only hope to ever deliver fiction.

docu-soap
This has become a phenomenon over the recent years and has been the explosion of programmes that follow the daily lives of a particular individual within a designated occupation for example Airport or Our soldiers. Many dispute these documentaries as they seek after all not to explore topics so much as to eavesdrop on them.

Current Affairs
These are different to documentaries instead these are journalist based programmes aimed to express news and political gender. Emphasis is mainly on the investigated and the political seeking out atrocity and political scandal. The differences between currant affairs and documentaries is that current affairs focus on the pressure of deadlines and view of the audience where as documentaries take months to produce. Current affair producers must have at least several stories available each night in which a topic can be explored is determined by the amount of time available . Documentaries have an hour to explore one topic because they go in depth in that topic. Audiences are varied for current affairs as many watch just for pleasure and information more than documentaries they aim to provide info-tainment.

Music and sound effects
sound is effective in producing an emotional response in the audience.

Lighting
This is used to try to achieve realism and authenticity, poor lighting is one of the first things to give this away.

Construction of reality
Construction of reality is asking yourself is the programme bias or does it have a certain spin on things from what it sends out this can be done by what is known as gate keeping. gate keeping is the selection and rejection of information by editors, directors and producers.

Visuals
This is what we see on the screen and can include archive footage for example street scenes open country side or close ups of faces used to intend meaning.

Vox Popps
These are straight interviews done anywhere with the general public. Each person is asked the same question and the answers are strung together in a fast sequence which is good to suggest a general agreement or disagreement with something.

Scripting and Structuring Documentaries
Narrative conventionsDocumentaries rely heavily on different conventions of a narrative. There is a definitive narrative e.g beginning, middle and end. also there is a strong focus on characters and conflict. others include music, special settings and lighting.

The Beginning
This needs to capture audiences attention as soon as possible with a central question of the documentary can be posed at the beginning in an intriguing way e.g most dramatic piece of footage.

The Middle
This is the complication stage which needs to be the most compelling and often examines issue in human terms the focus on people and their opinions which strengthens the conflict.

The End
This makes the exposition fully apparent by the reflection stage.

Conflict
This can be between people and different; beliefs goals circumstances or ambitions. It can also be within the individual with surroundings or between generations or social class. This is often shown through several stages and allows documentaries to use a narrative technique of complication and tension.

Sense of Movement
This can add strength to the narrative elements. According to documentary maker Michael Rabiger this can take three forms. first form its physical movement e.g change of job or city. Form two is movement in time represented e.g growth of a child. Form three is the psychological chance e.g prisoner adjusting to life after prison.

Narrative Structure
Open = The audience is left to make their own mind up at the end

Closed = there is a definitive outcome and ending.

Single strand = There is only one main plot throughout.

Multi-strand = there are many different subplots which interweave.

Linear = this is in chronological order i.e beginning middle and end

Non linear = not in chronological order

Circular = there is a question at the start which is revisited at the end.