Formal Proposal

Topic: Chocolate: Covered, the love of chocolate

Type: Mixed

Style: Informal

Channel and Scheduling: Channel 4, 9:00pm, Sunday

We chose channel 4 because our target audience is teens and young adults. The reason why our documentary is on at 9:00pm is that our target audience watch TV the most at Post-watershed; also a lot of our audience watch prime time television, therefore by having it show at 9, it’s the time of water-shed and the end of prime time, so we get more viewers.

Target Audience: Teens and young adults aged (16-30)

Primary Research:

• Gillian Mckeith
• Sheila Hobley

• ‘The real Willy Wonka’
• Cadbury’s factory people
• People at Thornton’s
• Farmer of cocoa beans
• Customers

Secondary Research:

• Dark Chocolate healthy? –news article
• Charlie and the chocolate factor music
• Video of handmade chocolate
• Food glorious food music
• Personal Jesus- Marilyn Manson

Narrative Structure: Open, Circular

Outline of Contents:

• Interview with Sheila Hobley about her working in a chocolate factory
• Interview with people at Thornton’s chocolate shop
• Interview at Hotel Chocolat
• Interview at Chocolate Cellar and footage of them making the chocolate
• Archive footage of factory made chocolate
• Voxpop – the love of chocolate
• Voxpop – chocolate healthy?

Voxpops:

• People about their favourite chocolate
• Asking people do they believe chocolate is healthy
• Ask people to define their love for chocolate

Resource requirements: Camera, Tripod and microphone recorder

Title sequence: (stop motion) chocolate come in and unwraps, bites get taken out of it and the bits left over get melted and they come back to show the word ‘chocolate: covered’