Topic: Chocolate: Covered, the love of chocolate
Type: Mixed
Style: Informal
Channel and Scheduling: Channel 4, 9:00pm, Sunday
We chose channel 4 because our target audience is teens and young adults. The reason why our documentary is on at 9:00pm is that our target audience watch TV the most at Post-watershed; also a lot of our audience watch prime time television, therefore by having it show at 9, it’s the time of water-shed and the end of prime time, so we get more viewers.
Target Audience: Teens and young adults aged (16-30)
Primary Research:
- Gillian Mckeith
- Sheila Hobley
- ‘The real Willy Wonka’
- Cadbury’s factory people
- People at Thornton’s
- Farmer of cocoa beans
- Customers
Secondary Research:
- Dark Chocolate healthy? –news article
- Charlie and the chocolate factor music
- Video of handmade chocolate
- Food glorious food music
- Personal Jesus- Marilyn Manson
Narrative Structure: Open, Circular
Outline of Contents:
- Interview with Sheila Hobley about her working in a chocolate factory
- Interview with people at Thornton’s chocolate shop
- Interview at Hotel Chocolat
- Interview at Chocolate Cellar and footage of them making the chocolate
- Archive footage of factory made chocolate
- Voxpop – the love of chocolate
- Voxpop – chocolate healthy?
Voxpops:
- People about their favourite chocolate
- Asking people do they believe chocolate is healthy
- Ask people to define their love for chocolate
Resource requirements: Camera, Tripod and microphone recorder
Title sequence: (stop motion) chocolate come in and unwraps, bites get taken out of it and the bits left over get melted and they come back to show the word ‘chocolate: covered’
